How do you get guys to buy UGGs? By giving them permission to do the best thing in the world.
We made over 50 pairs of custom slippers for celebrity influencers:
UGG liked this line so much they printed it on a bunch of T-shirts for their sales team when the new line launched.
Some, in my not-so-humble opinion, pretty fantastic film work accompanied this campaign. It was made by very talented and cool people (of which I was not one), and you should definitely check it out here. Please come back though. There’s, like, at least two more good things you haven’t seen yet.