How do you get guys to buy UGGs? By giving them permission to do the best thing in the world.

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We made over 50 pairs of custom slippers for celebrity influencers:

 

UGG liked this line so much they printed it on a bunch of T-shirts for their sales team when the new line launched.

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Some, in my not-so-humble opinion, pretty fantastic film work accompanied this campaign. It was made by very talented and cool people (of which I was not one), and you should definitely check it out here. Please come back though. There’s, like, at least two more good things you haven’t seen yet.