How do you convince guys to buy UGGs? By encouraging them to do the best thing in the entire world.
We made over 50 pairs of custom slippers for celebrity influencers:
UGG liked this line so much they printed it on T-shirts for their sales team when the new line launched.
Some pretty fantastic film work accompanied this campaign. It was made by very talented and cool people (of which I was not one), and you should definitely check it out here.