How do you convince guys to buy UGGs? By encouraging them to do the best thing in the entire world.

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We made over 50 pairs of custom slippers for celebrity influencers:

 
 

UGG liked this line so much they printed it on T-shirts for their sales team when the new line launched.


Some pretty fantastic film work accompanied this campaign. It was made by very talented and cool people (of which I was not one), and you should definitely check it out here.