Go Know Where

Agency: Hijinx | Role: ACD, Creative Lead

Lots of brands got in on the hype of Stranger Things Season 3. We helped Microsoft and Windows stand out with a campaign based on an emotional connection to the show and real brand history.

We advanced Microsoft’s mission, gave Netflix smart-kid credibility, and made Windows relevant to pop culture in a way it hadn’t been since…well, the 80s.

Case Study

Windows 1.11

We partnered with the Windows development team to create Windows 1.11: a strange version of the original OS featuring retro tech, custom mini-games, and exclusive content.

We spread the word with a suite of social and digital assets, a video starring Caleb McLaughlin, and fully retro-fied influencer kits.

Camp Know Where

We emphasized Microsoft’s mission of empowerment by creating a real version of Camp Know Where. Of course, we used the smartest girl in the camp to promote it.