Go Know Where

Agency: Hijinx | Role: ACD, Creative Lead

Every brand wanted in on Stranger Things Season 3. We went deeper to find a genuine connection between the show and Windows' own history.

The result advanced Microsoft's mission, gave Netflix nerd credibility, and made Windows relevant to pop-culture for the first time since…well, the 80s.

Windows 1.11

We partnered with the Windows development team to create Windows 1.11: a strange version of the original OS featuring retro tech, custom mini-games, and exclusive content.

We spread the word with a suite of social and digital assets, a video starring Caleb McLaughlin, and fully retro-fied influencer kits.

Camp Know Where

We emphasized Microsoft’s mission of empowerment by creating a real version of Camp Know Where. Of course, we used the smartest girl in the camp to promote it.