A really boring video of Del Taco carnitas being cooked. The longer you watched without touching your mouse or keyboard, the more porktastic prize you’d win. Random reflex tests made it impossible to step away.

This drove more visits to deltaco.com than the brand had ever seen. We promised a year of free food to anyone who watched for 24 hours. We were mostly joking, but then two people actually did it. Mike described the experience pretty well.