Streaming Is Better This Way

Agency: Hijinx | Role: ACD, Creative Lead

The streaming landscape had become notorious for toxicity, harassment, and exclusion. Mixer offered an alternative—a place where creators lift each other up, communities actually feel like communities, and trolls don’t get the mic.

Over the course of multiple years, my partner and I developed the concept, look and feel, and voice of the Mixer brand. With clear rules and a creator-firsr mindset, we showed that streaming can be inclusive, safe, and seriously fun.

Look & Feel

Launch Film

Paid Social

To reach Gen Z audiences, we used paid media in a organic way—creating entertaining content that got interaction, not just impressions

Organic Social

To get the platform off the ground, we produced a ton of original content that kept the daily active users engaged, introduced new features, and highlighted the creators that made Mixer special.

Streaming For Good

We created a charity campaign that used Mixer’s interactivity features to fire back at online bullies. In just over a week, we generated over $100k in donations and proved that the community really believed in the message.

Streamers Switch Sides

Mixer’s credibility shot through the roof when the two biggest streamers in the world made the switch from Twitch. With CIA-level secrecy, we concepted and executed the transition announcements, both of which made national news.