Streaming Is Better This Way

Agency: Hijinx | Role: ACD, Creative Lead

Over the course of multiple years, my partner and I developed the concept, look and feel, and voice of the Mixer brand.

With clear rules and a creator-first mindset, we showed that streaming can be inclusive, safe, and seriously fun.

Look & Feel

Launch Film

Social

We produced a ton of original content that kept the daily active users engaged, introduced new features, and highlighted the creators that made Mixer special.

Streaming For Good

We created a charity campaign that used Mixer’s interactivity features to fire back at online bullies. In just over a week, we generated over $100k in donations and proved that the community really believed in the message.

Streamers Switch Sides

Mixer’s credibility shot through the roof when the two biggest streamers in the world made the switch from Twitch. With CIA-level secrecy, we concepted and executed the transition announcements, both of which made national news.