The Breakupgrade Anthem
Agency: Hijinx | Role: ACD
Gamers have relationships with their consoles, which means that upgrading can be bittersweet.
We partnered with ‘90s R&B icons All-4-One to help ease the pain of leaving your old console when you upgrade to Xbox All Access.
I care a lot about how advertising exploits Black culture without acknowledgement, so this article was especially meaningful to me.
