The Breakupgrade Anthem
Agency: Hijinx | Role: ACD
Gamers develop emotional attachments to their consoles, which can make upgrading bittersweet.
We partnered with 90s R&B icons All-4-One to show gamers that, while moving on from your old console may feel sad, Xbox All Access makes it worth it.
I care a lot about how advertising exploits Black culture without acknowledgement, so this article was especially meaningful to me.
