Welcome To Mixer

Agency: Hijinx | Role: ACD, Creative Lead

In less than three years, we built the Mixer brand from scratch—growing it to over 40 million daily active users, including two of the biggest streamers on the planet.

Our creative and the community it built caught the attention of Facebook, who purchased Mixer from Microsoft for an undisclosed (see: massive) sum. After the sale, our day-to-day client was promoted to director level, and the success of this work unlocked a new line of Xbox business for the agency. Ws in the chat.