Welcome To Mixer

Agency: Hijinx | Role: ACD, Creative Lead

We built the Mixer from the ground up, defining the brand voice and growing the platform to over 40 million daily active users (including the biggest streamers on the planet).

Our creative and the community it built caught the attention of Facebook, who purchased Mixer from Microsoft for an undisclosed (see: massive) sum. After the sale, our day-to-day client was promoted to director level, and the success of this work unlocked a new line of Xbox business for the agency. Ws in the chat.