Welcome To Mixer

In less than three years, we transformed Mixer from a total unknown to a major player in streaming. We built the brand from scratch, growing it to over 40 million daily active users, including two of the biggest streamers in the world.

The work was hugely successful, albeit in a not-so-typical way. Our creative and the community it built was a central part of Microsoft’s pitch to Facebook, who purchased Mixer for an undisclosed (see: massive) sum. After the sale, our day-to-day client was promoted to director level at Xbox and the success of the Mixer work led to a new line of Xbox business for the agency.

Agency: Hijinx | Role: ACD, Creative Lead